This morning I asked myself one important thing: but in the end, for what you use it by pressing "Like" (or "Like") on Facebook? I think it's impossible to generalize to 100% because each of the millions of users of the popular social network may be able to tell her about it, but I think I've caught a major trend that, if confirmed, would indicate a large gap or an opportunity not yet all things considered ...
begin with a distinction: on one hand the "Like" links located on various sites and also outside the social network that, if pressed, allow to join a fanpage, share links, launch applications, etc.. ; the other, the classic "Like" a textual status of our friends, shared videos from YouTube, photos and so on.
The first category of I-love-is-what is in vogue for some time, many in fact are the sites and communities that bring such connections and, having already counted in different types of market research, I have already well taken into account by the various companies and trendsetter in the world of the network.
But what about the second type of "Like", saying that more "plebeian"? In these years I've seen any facebook: "Like" s which translated means "I read this thing but I will not comment specifically, but it will signal read ", others that involve" I saw it quickly, but I have no time to leave anyway my sign, "or even" do not know you personally, you're my virtual friend on Facebook, this is my way of sharing a cross- here's my thing with you-like me-what-do-you-but-not-comment. "And these are just some of many examples of features, such as apparent confirmation but I also find reading the various forums about it.
example I often use the "Like" after an endless series of comments to a post, likando the last of the series, as if to close the debate. Oh, right, another distinction: "Like" to the general post and "Like "to the single comment. In this jungle-like-me likarti, many and many more can be interpretations.
many interpretations can arise from quite different: how could the great economic realities rooted on the Web and on this social network to better exploit the so-called "Like plebeians? After the birth, but especially the commercial sale of false identities, whether it's "Like" the new frontier of e-marketing?
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